New Series of Export Guides and trainings to help local exporters

New Series of Export Guides and trainings to help local exporters

Exporting products to the European Union (EU) can pose a challenge, especially for small and medium-sized enterprises. Entry requirements set by the EU are particularly complex when it comes to food and beverage. In order to support companies operating in Cambodia in navigating the legal requirements and help facilitate their export endeavours, EuroCham Cambodia has begun collaborating with German development organisation sequa to develop six Export Guides for Cambodian products that are in demand on the international market. 

To ensure the best possible impact, EuroCham’s services team is joining weekly training sessions by sequa, which will continue into 2022.

The guides will each focus on a specific product or product group and will elaborate on relevant consumer and market trends in the EU, related hard and soft entry requirements for each product including certification and best practices in logistics and packaging, among other topics. The first guide will focus on dried fruit (mango, pineapple, banana, dragon fruit) and will be published in the first quarter of 2021. Future guides will focus on pepper, palm sugar, and possibly cashew, but also non-food product groups such as textiles and home accessories.

The activity is part of a grant agreement signed between sequa and GIZ’s Business Scouts for Development Programme to support local business support organizations such as EuroCham in Cambodia and is part of a grant agreement signed directly between GIZ and EuroCham Cambodia.

As a complementary offer to the private sector, EuroCham will also carry out two export support trainings in cooperation with sequa to upskill local SMEs on how to develop an export marketing plan. This will enable companies to better define their strategic approach to export markets and efficiently choose, plan and implement export related marketing activities. Stay tuned for further details!